Hollistic R&D house - based in Indonesia

here is a sample of my work

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MY TYPICAL DESIGN PROCESS

IMMERSION
In this step I focus on identifying where customers experience frustration, pinpointing both their functional and emotional needs to uncover new opportunities. In this phase, I take a strategic approach to highlight pain points and potential gains, employing methods such as:

- Strategic Design
- Design Thinking
- Behavioral Analysis
- User Insights
- Empathy Mapping
- Gap Analysis
IDEATION
This is where creativity drives innovation—designing solutions to address the right challenges and create products that truly resonate. In this phase, I :

- Finalize the product design brief from the immersion process
- Develop ideation sketches Advance design development
- Prototyping (from simple mockups to 3D printing, casting, CNC machining, and material cutting/engraving in plastics, composites, wood, and metals)
- Conduct user trials to ensure optimal function and build quality
DELIVERY